The nine guidelines are: responsible, careful, supporting, transparent, secure, reliable, trustworthy, cooperative, and illustrative. They cover various aspects of AI development and deployment, such as accountability, ethics, customer orientation, data protection, quality assurance, risk management, human-machine interaction, and education. The guidelines are based on the core values of Deutsche Telekom, such as customer satisfaction, innovation, integrity, and social responsibility. They also reflect the principles of the European Union’s General Data Protection Regulation (GDPR) and the Charter of Fundamental Rights of the European Union.
The purpose of the guidelines is to provide a framework for Deutsche Telekom’s employees, partners, and customers to use AI in a beneficial and ethical manner. The guidelines are not meant to be static or rigid, but rather to evolve with the changing technological and social landscape. They are also intended to foster dialogue and collaboration with various stakeholders, such as regulators, academics, civil society organizations, and other industry players. By following these guidelines, Deutsche Telekom aims to become a leader and role model in the field of AI.
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