Playing and activating a big imagination naturally involves failure, which fosters resilience, problem-solving and creativity, and the new Hot Wheels’ Challenge Accepted platform inspires kids to cultivate all of the above. This empowering platform supports a growth mindset in kids, or the understanding that abilities and intelligence can be developed.
To bring this platform to life, Hot Wheels consulted with Mindset Works, a global leader in growth mindset development to uncover insights, learnings and tools to “spark that challenger spirit” in young children during an important developmental stage of life.
Hot Wheels Challenger Spirit Fund to empower the next generation of kids by providing resources and opportunities that foster a growth mindset. The first Challenger Spirit Fund recipient is Mission 44, the charity founded by Seven Time Formula One Champion Sir Lewis Hamilton.
