CJ Foods’ new plant-powered, high-protein snack—O-right Tempeh Chips—caters to the growing demand for healthier, sustainable options, offering a nutritious and satisfying solution for snackers seeking both taste and wellness. This new snack launched in three flavors in Thailand, K-BBQ, Kimchi, Sriracha, and Truffle & Cheese, two of which were created expressly for Thai consumers with an interest in Korean food.
With six grams of plant-based protein per bag and no artificial coloring or preservatives, O-right Tempeh Chips make a traditional fermented soybean food snackable, all while introducing a healthier alternative to potato chips, which dominate the Thai snack market.
To reach a new generation of young snackers and boost brand visibility, CJ Foods is marketing its protein tempeh chips on TikTok, Facebook and Instagram.
