Target is running “Target Circle Week” from April 7th-13th and there are bunch of new announcements, rebrands, and promos attached. It took a while to figure out which Circles meant what. Lots of Circles. Here are the highlights and the best graphic explaining it all:
- Target Circle remains their free discount membership system. But now, they say that all their special and personalized “coupons” will apply automatically at checkout, so you don’t have to add or “clip” them to your account beforehand. That’s good, because I never remembered to add them. Historically, they also gave you 1% back on your purchases as Circle credit to use later (if you didn’t have the 5% off Circle Card). On 4/7, they announced that they will be discontinuing the 1% back from Circle.
- Target REDcard is now the Target Circle Card. This separate credit card or debit card gets you 5% off Target purchases in-store and online, free 2-day shipping on selected Target.com items, and also lets you buy Target Circle 360 membership for $49 all the time. Extended return policy window by 30 days. This card is not included with Circle membership. Right now, new card approvals can get a $50 off $50 coupon.
- NEW: Target Circle 360 is their premium membership program ($49/year until 5/18/24, then $99 regular price). This paid membership gets you free same-day delivery of Target items (including grocery) using Shipt on $35+ orders. The items will be same price as in-store (no markup). You can also order from other Shipt Marketplace retailers. No Shipt fees, but tipping is still expected. You also get the free 2-day shipping and extended return policy that comes with the Target Circle credit card, but not the 5% back.
- Target Circle Week from 4/7-4/13 is like Amazon’s Prime Day: a bunch of sale and discounted items. Click here to see the current Deal of the Day.
- 10% off Target Gift Cards on Saturday, April 13th only. Valid for up to $500 ($50 maximum discount) at Target or Target.com per Target Circle account. Target Circle account required (this is how they enforce the limit). Transaction can include multiple gift cards.
- Look for a $10 off $50 coupon in your Target Circle account some time this week. I would check once each morning, as any coupon(s) may only work for one-day only. $10 off $50 works out to 20% off and usually has a bunch of exclusions, but is usually still useful since Target sells so much stuff. I’ve been buying more of their store brand “Good & Gather” stuff recently.
Will I still get 1% earnings on my purchases
We’ll be removing the 1% earnings. As we evolve the Target Circle™ experience we’re reprioritizing to focus on access to automatic deals, personalized bonuses and much more. Your current amounts won’t be impacted. They’ll still be available once the new program launches unless they aren’t redeemed before their expiration date.
The idea of “free” same-day delivery including cold grocery items is nice, but you will still have to tip and make the $35 minimum every order on top of the $49/$99 annual fee. I don’t know that the value proposition is strong enough for me, especially as most of us have subscription fatigue already. We do take advantage of the Target Drive Up option frequently, though.
Disclosure: I am member of the Target affiliate program. This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
