Hugo Boss hitches growth strategy to sports stars, new tennis styles
Apparel and accessories January 11, 2024 German tennis players Noma Noha Akugue, 20, and Ella Seidel, 18, will wear outfits from Boss at qualifying rounds for the Australian Open this month. Image credit: Hugo Boss By Luxury Daily News Service German fashion house Hugo Boss is doubling down in the world of on-court fashion….