With over 166 years of history behind it, Boucheron now bridges the Atlantic to begin a whole new chapter of its story with the inauguration of its first New York boutique. Bringing a little piece of Paris to the heart of Manhattan, the Madison Avenue store – located at number 747 – pays homage to 26 Place Vendôme, the Maison’s townhouse flagship in Paris, France.
This new opening will be marked by a milestone immersive event, presenting Boucheron’s new Carte Blanche High Jewelry collection Or Bleu and giving New York a world preview of the Maison’s latest Innovation Capsule. The new boutique will feature the complete range of collections and lines of the jewellery brand which is owned by Kering Group.