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The Power of Events in Luxury Branding and PR: A Masterclass from Dior and Saks

Events play a pivotal role in the world of luxury branding and PR. They offer an unparalleled platform for luxury brands to showcase their exclusivity, craftsmanship, and heritage. Such events are not just about presenting products; they are about creating an immersive brand experience that resonates with high-end consumers. In an industry where personal experience…

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Driverless cars: stopping dead seems to be a default setting when they encounter a problem — it can cause chaos on roads

Driverless cars: stopping dead seems to be a default setting when they encounter a problem — it can cause chaos on roads Gorodenkoff / Shutterstock   By Barry Brown, Stockholm University While self-driving vehicles are being deployed in numerous cities globally, persistent controversies continue to challenge their deployment. Recently, Tesla recalled more than two million cars…

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