Burger Chain Rebranding Stunts : ChickenFi
BurgerFi is officially relaunching ‘The Chicken Wars’ by rebranding as ChickenFi for the launch of its new chicken sandwich menu. Chicken sandwich lovers may remember when Popeyes launched a sandwich arms race among QSRs after debuting its extremely popular chicken sandwich back in 2019. Now, BurgerFi is declaring that war far from over by throwing…