Warner Bros. Pictures has introduced a new interactive experience on Roblox called ‘[Beetlejuice] Escape the Afterlife.’ This branded activation is designed to immerse fans in the world of the iconic movie Beetlejuice while promoting the upcoming sequel. Created in collaboration with Sawhorse, the [Beetlejuice] Escape the Afterlife experience allows users to explore various settings from the film, interact with characters, and even purchase movie tickets through a virtual Fandango box office. The last feature is a first for the Roblox platform.
This innovative integration of commerce into the gaming experience aims to engage both longtime fans and new audiences while providing a unique way to connect with the Beetlejuice franchise. The ability to explore a beloved cinematic universe in an interactive format, coupled with the option to purchase tickets directly within the game, makes this offering both fun and practical.
Image Credit: Warner Bros. Pictures
