Unveiled at Watches & Wonders 2024, Chanel’s capsule collection for the year is Couture O’Clock that draws inspiration from the workshop of Gabrielle “Coco” Chanel by referencing dressmaking tools. A homage to the brand’s dressmaking and tailoring, the lineup includes wristwatches and pendant watches, but the most captivating timekeeper is undoubtedly the Couture O’Clock Musical Clock, a unique piece that is table clock containing a music box and automaton.
A three dimensional display under a glass dome, the clock is centred on five ceramic dressmaker mannequins that travel around the base like a carousel while a tune plays. Continuing with Chanel’s tradition of a clock each year, is clad in Chanel’s elegant colours of black, white, and gold, but lavishly constructed, with diamonds set on the chandelier, brooches and 245 pieces of onyx inlaid on the base.
Table clocks occupy a niche in timepiece collecting, yet are incredibly diverse and range from the hyper mechanical to the whimsical. Chanel’s Musical Clock is paradoxically all at the same time – impressively in its mechanics, incredibly extravagant in execution, yet lighthearted in theme.
Like the brand’s past table clocks – most just as impressive and expensive – the Musical Clock is an apt homage to the Chanel. But unlike its predecessors, the Musical Clock is a more straightforward embodiment of the brand’s best-known line of business. It is also more feminine than Chanel’s earlier clocks, yet according to the brand, the buyer of the clock, which sold by first day of the fair, was a gentleman.
The one-off object has a price tag of €2 million
CHANEL new Couture Musical Clock
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