Brands like Every Man Jack appeal to the adventurous side of individuals with an environmentally conscious Cold Plunge Bar Soap collection inspired by the wilderness. Building on this trend, brands like Mil Usos orchestrate their branding identity to appeal to the modern athlete. Mil Usos boasts a clean and minimalist aesthetic, catering to active individuals with high-quality formulas powered by sustainably sourced cranberry seed oil and bakuchiol. This adventure-packed ethos extends into fashion with brands like 66°North launching capsules inspired by the brand’s Icelandic origins.
The April 2024 branding round-up also spotlights innovative collaborations like the one between Estelle Colored Glass and Simply Beverages. The partnership boasts a colored glassware collection and a 52 oz orange juice. Consumers can register for a chance to acquire one of these exclusive box sets for free.
