Italian luxury watchmaker Panerai is making its first entry into Shin Kong Mitsukoshi Departmental Stores with the opening of a new boutique featuring the latest design elements at the east Taipei landmark – Diamond Towers. Boasting 110 square meters of floor space, it is Panerai’s largest boutique in Taiwan and has been curated to provide customers with a comfortable and complete experience of Italian hospitality.
The newly designed boutique carries Panerai’s distinctive aesthetics and atmosphere, and is an embodiment of the brand’s four center pillars: Italianity, the world of the sea, Modern Heroes, and technicity down to the most minute detail. These elements capture the essence of Panerai, taking customers on a sensory journey that merges luxury, heritage, innovation, and the spirit of discovery.
Beginning from the exterior of the boutique, the Panerai logo, bold and distinct, synchronizes with the expansive windows to foster a visual dialogue with the world outside. The transparent, see-through design language speaks of the warm Italian hospitality, inviting passers to glimpse inside the Panerai world, igniting their curiosity and encouraging them to step into the Watchmaker’s world.
Panerai new boutique in Taipei at Diamond Towers
Inside, the narrative continues with the iconic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, and is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence. On the other side of the room is the impactful 350-inch LED wall. It not only enhances the boutique’s visual experience and immersiveness, but also serves as
lighthouses, guiding customers into the world of Panerai.
From the harmonious blend of concrete finish, marble-effect flooring, wood veneer to metal grids, materials were chosen not only for their aesthetic appeal but also for their representation of the brand’s masculine qualities and military origin. The marble-effect flooring is inspired by Italy’s rich architecture and design history, whereas the wood veneer and metal grids contribute to the
boutique’s contemporary aesthetic. The use of the color blue to symbolize the sea and the numerous marine-inspired elements and details are expressions of the brand’s integral connection with the underwater and diving world.
Adorned with Italian furniture and iconic design pieces, the boutique also includes a collection of Italian lifestyle, design, and marine books, all available for browsing. By incorporating the Italian vibe, the boutique makes watch shopping an indulgence of the Italian lifestyle.
The Panerai boutique greets visitors with an allure of Italian hospitality and with warmth as familiar as home. The boutique serves not only as retail outpost but as embodiment of an elevated Italian experience — one centered around warmth, familiarity and the easy comfort. These spaces are as much a testament to Panerai’s commitment to excellence in craftsmanship as they are an homage to the brand’s heritage and identity, where every visitor is welcomed as an esteemed guest.
Panerai is fully owned by Richemont
Panerai new boutique in Taipei at Diamond Towers
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