Rosewood Munich is the first new luxury hotel in Germany to open since 2018 which marked the debut of The Fontenay in Hamburg, a privately owned and operated property. Rosewood’s debut in Germany comes at challenging times, as the market is still recovering from the Covid 19 pandemic.
The pandemic has had a major negative impact in Germany with properties being de-flagged and re-branded but also luxury hotels which transitioned from a third party management operation to franchising.
Among the most notable changes have been the Jumeirah which existed the market as its property was re-branded as JW Marriott Frankfurt under a franchising agreement, the Villa Kennedy in Frankfurt is no longer operated by Rocco Forte, the property is due to reopen under the management of Although Hotels as it completes a major renovation.
Hyatt is no longer operating the Park Hyatt in Hamburg which is expected to reopen as a Conrad under a franchise agreement with Hilton. Sofitel Berlin has been de-flagged and re-branded as Hotel Luc, part of Autograph Collection (Marriott Intl).
Rates have yet to recover to pre-pandemic levels in most of the major cities, especially in Berlin and Frankfurt. Historically, Germany’s luxury hotel sector has always boasted lower rates compared than other European countries.
Hotels which have sustained investments during the pandemic, especially in human resources but also the renovation of their product have emerged as more resilient. One such example is the Fairmont Hotel Vier Jahreszeiten in Hamburg.
Rosewood Munich will enter in direct competition with Mandarin Oriental Munich, one of the few remaining properties which are still owned by Mandarin Oriental Hotels. Rosewood Munich will feature 73 rooms and 59 suites in two heritage buildings in the heart of the city.
Rooms and suites are larger at Rosewood Munich compared to Mandarin Oriental Munich. Rosewood will feature a Spa with an indoor heated pool, while Mandarin Oriental has no Spa, instead an open-air rooftop lap pool open in the warmer months.
With a superior brand new luxury product including a larger ratio of suites, Rosewood Munich will introduce a lesser known dining concept. Mandarin Oriental Munich’s main dining venue being operated under Nobu’s Matsuhisa brand.
But the true competition will be at a service level, whether Rosewood Munich will fast achieve and maintain high service standards.
Rosewood Munich
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