Hermès unveiled its 7,500-square-foot store on Friday that is the center of a new luxury wing at Westfield Topanga, a major shopping center in Southern California gaining importance because of its proximity to some very wealthy suburban enclaves such as Calabasas and Hidden Hills.
It is in these burgeoning neighbourhoods where celebrities, including the Kardashians, Drake, Jessica Simpson, Miley Cyrus and LeBron James, have lived or currently reside in gated communities. The luxury wing was created when a Sears store closed in 2015 and a relic of past retail glory days, was demolished and reimagined into a 180,000-square-foot luxury retail district,
Hermès will be sharing the luxury wing with other high-end brands including Balenciaga, Bottega Veneta, Bulgari, Celine, Dior, Omega and Valentino. There also is a 19,000-square-foot Arhaus location featuring artisan-crafted home furnishings as well as upscale dining options and an AMC dine-in movie theatre with 12 screens.
The Hermès store has its own dedicated entry with valet parking for shoppers wishing for a discreet entrance or a quick in-and-out experience. This appealed to the French brand’s retail team scouting new venues. “We are very deliberate in our retail locations. We don’t open a lot of stores,” said Diane Mahady President Hermès’s America.
This is Hermès’s sixth store in California and 35th in the United States. In the Los Angeles area, the French company has one other location, located 22 miles away on Rodeo Drive in Beverly Hills. “We have some clients that live nearby [Westfield Topanga] and don’t want to make the trek all the way into Beverly Hills.
For the new outpost in the San Fernando Valley, Hermès worked with Parisian architecture agency RDAI. Together they created an interior with colors that blend in with the California landscape and climate. The store’s façade has columns with hues and textures taking their cue from the nearby Topanga State Park.
Inside, there are four spaces showcasing different categories. In the first are women’s silk, perfume and beauty products. Also inside this first space is a subspace where small leather goods and equestrian accessories are displayed inside a mural-decorated library. The second area houses fashion jewelry, men’s silk and a third area with men’s and women’s shoes. The fourth space displays ready-to-wear.
This new Hermès store comes a month after the French luxury brand traveled to the Colorado mountains to unveil a new outpost in Aspen, Colorado. In February, the high-end label unveiled a new location in Naples, Florida. One of those renovations is taking place in Chicago, where the brand’s store on Oak Street is getting a third floor to have a VIP room and enhanced services. It should be unveiled in October.
This new wing complements the other luxury stores that have been in the shopping center for years, including Neiman Marcus, Nordstrom, Tiffany & Co., Burberry, Cartier and Louis Vuitton.
Hermès opens new store at Westfield Topanga in California
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