Coach is tackling waste and extending a handbag‘s lifecycle with the launch of Coachtopia — a circular sub-brand that reimagines otherwise discarded material into completely new accessories.The label comes with its own Made Circular design philosophy, which centres around three principles informing how it designs, crafts and reuses products.
Using its 80 years of unparalleled leather craftsmanship, the luxury brand is taking that knowledge to help eradicate one of fashion’s biggest problems. “We know that to transform our impact, we need to fundamentally shift mindsets — from seeing opportunity in waste to designing backwards to taking a more open-source approach to creativity. We’ve built Coachtopia as an entirely new world within Coach — an agile start-up with a mission to reimagine the end-to-end system,” Joon Silverstein, Head of Coachtopia shares in an exclusive press release.
With the help of Coach (Re)loved, a program, which since its inception in April 2021, has given a second life to over 20,000 Coach items, Coachtopia is launching with an array of all-gender ready-to-wear apparel, handbags, accessories and footwear — all crafted with recycled and renewable materials. Further, each item will feature an embedded NFC chip, giving customers true transparency into the manufacturing process.
Coachtopia is available today on Coach’s website in the United States, Canada and the United Kingdom. The circular sub-brand will arrive in Asia later this year.
Coachtopia 2023 debut campaign
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